Rome International Film Festival 2008

Gilda, an obsessive-compulsive hairdresser, played by Cheyenne Casebier (Two and Half Men) loves rules. In fact, the only thing she loves more than rules is the satisfaction she feels when following them. We follow Gilda as she begins one of her very systematic, ordinary rule following days - a day that would have ended like any other ordinary day had it not been for one little change in her routine. Today, when wishing on a dandelion, she did not make her ordinary, every-day wish. On this day, for some inexplicable reason, she wished for something new.She continues her day by driving away yet another customer, played by Marita Geraghty (Groundhog Day), by adhering far-too strictly to the rules of hair coloring, and enraging her boss Yareli Arizmendi (A Day Without a Mexican). As her daily routine continues to be interrupted by seemingly insignificant circumstances, she finds herself lured by the temptation of experimenting with a strange new hair product called `New Perspectives?.What transpires is an adventure through different perspectives of seeing her world. She quickly discovers that finding the right mixture of this `New Perspective? proves more difficult than she imagined. With the help of a mysterious stranger played byEduardo Arroyuelo (7 Dias), her new challenge becomes how much she must break the rules to find exactly what she?s looking for.Complete with tango dancing and magic, Use As Directed is a comedic story about how the unconventional can make more sense then following the rules.